BIAL has renewed its corporate identity with a new image and a new claim reflecting BIAL’s positioning, but also the core values and aspirations of the group.
The new corporate image is based on the company's commitment to innovation and its path and evolution in recent years.
The brand's new signature, Keeping life in mind., common to all markets where BIAL operates, translates the commitment and permanent effort in the search for new therapeutic solutions and the contribution to the improvement of the quality of life and of people's health.
With a more emotional and engaging visual-graphic universe, BIAL assumes a position closer to all its stakeholders, a decisive aspect in the affirmation of the company and its recognition in the different geographies where it is present.
